Taylor Stitch

San Francisco based mens wear company, Taylor Stitch is known for its flannels and rugged denim aimed to expand upon their offerings with a new line of technical wool wear.

Taylor Stitched wanted help moving away from the ultra-serious norms of what has become common place in the high functioning, high tech clothing world.

I worked with the Taylor Stitch team to help lighten the mood with a mix of illustration and photography. Drawings live in the real world and show users how they can benefit from the soft, anti-microbial, and funk-defying properties of Merino wool in their everyday life.

With desaturated photography I created pops of excitement with illustrations in their signature yellow color.