Fat Chance Bicycles

A pioneer in the world of mountain biking Fat Chance has a long legacy of offering exceptionally crafted bicycles with a look that fans love and have come to expect. Fat Chance came to me when they were looking to expand their line of offerings with a new model, the Chris Cross, named after Fat’s founder, Chris Chance. Creating the look of a new bicycle for such an iconic brand came with a unique set of challenges.

I created three unique paint pairings to expand their offerings, featuring an instant classic, the new Team Fade. Fat Chance also has a history of incorporating hand drawn type, logos, and detailing in their catalogue. The Chris Cross would be no exception.

The new Chris Cross - featuring custom, hand-drawn details, paint schemes, and logos that add to their library of brand collateral and history.