RJ Rabe

Huckberry Holiday

Huckberry Holiday

Huckberry Holiday

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One part men’s wear store, one part adventure magazine, Huckberry was created for folks that live in the city but yearn for the outdoors. Huckberry came to me for their annual holiday shopping guide with an idea of creating imagery that showed a range of their customers coming together for a celebration, and for individualized shopping guides for each of their unique personalities.

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Illustrations for web, social media, and print feature everyone from the rad dad, the outdoorsmen, to the sports enthusiast.

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I also worked to creat a collection of illustrations of individual featured products using a custom color pallet that felt festive without leaning too heavily on the traditional greens and reds of Christmas past.

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