Reyr Gear

At the heart of Reyr Gear is the idea that the tools we use for outdoor adventure should blend in with their surroundings - helping to create a better experience. A belief I ran with when creating their logo, branding, and brand identity. A good fishing rod should function like good design - it should feel good, fade into the background, and simply work.

Building on a color pallet inspired by glowing California hillsides and Pacific ocean I created a collection of illustrations that also pay tribute to Reyr’s home in the Bay Area. They offer reminders that whether your next outing is to your back yard or the back country, Reyr’s rods make for a perfect travel companion.

Inspired by designs that have been adorning trusted travel coolers and camp thermoses for generations, Reyr’s badge was created to feel familiar and stand the test of time.