Reyr Gear

Brand Identity, logo design, merchandise, and custom illustration suite for our friends at Reyr Gear.

Reyr wanted a vibrant, approachable identity for their revolutionary go-anywhere fishing rods. In addition to creating a color system that was visually striking and playful, the colors needed to serve a greater function. Our colors make it much easier to watch for subtle bites, track your line's position, and detect movement, while also fading away at greater depths.

We drew inspiration from our memories of lugging coolers and lawn chairs to the river as kids. We sought out to create an identity that drew from that nostalgia while also looking to the future.