CalWild
The California Wilderness Coalition's brand identity had seen little updating since its inception in 1976. After nearly 50 years, CalWild was in need of a refresh. I wanted to honor the brand's history while helping it feel relevant for the next 50 years.
A new logo was developed, one that would scale easily and read well at small sizes.
In 1976, five twenty-somethings – Jim Eaton, Don Morrill, Phil Farrell, Bob Schneider, and Jeffrey Barnickol – shared a passion and mission for a new startup, the California Wilderness Coalition. Their plan? disrupt the status quo of conservation activity, and achieve a breakthrough in wilderness preservation.
In researching CalWild I came across dozens of issues of the Wilderness Record, CalWild’s earliest news letters. These newsletters served as inspiration for the new type systems created for use throughout the organization.
“Dating back to 1976. Before digital media, our printed Wilderness Records were highly regarded in the conservation community – our first shot at communicating our work and growing our advocacy base. We want this part of our past to carry on, and we pay homage to it with the words we use.”
