Swift Industries
Every year Swift Industries hosts a global campout, known as The Swift Campout. The Campout invites adventurous spirits from around the world to join in for a long weekend of bicycle camping to celebrate the longest day of the year.
If you’re anything like me you’re likely to find yourself packing the night before a big trip, trying to cram your belongings into your already bulging bags, hoping you haven’t forgotten anything, and feeling like you should have this down to a science by now. Every camping trip has a story. Good ones have a couple. I wanted my illustrations to tell the story of the time leading up to a trip, the journey, and the shared experiences had with friends.
Iconography applied across a wide range of merchandise also served as overlays to root images within the campaigns.
Photos by Swift Industries, Shaun Marcus, and Todd Gillman
